Once upon a time, the phrase “event design” might have conjured up images of damask tablecloths, Chiavari chairs, and a vase full of hydrangeas. But as events are increasingly recognized for their marketing power—and as guests become savvier and harder to impress—gone are the days of design as afterthought, or mere decoration.
Today’s event designers are not simply florists. In order to stand out in a highly competitive marketplace, they must create immersive, visually creative environments that help their clients send messages in targeted, elegant ways. Tables, chairs, linens, lighting, dinnerware, and flowers are not only decorative—in the best hands, they’re transformed into a sophisticated communication medium that influences how people interact with their hosts and with one another.
Once upon a time, the phrase “event design” might have conjured up images of damask tablecloths, Chiavari chairs, and a vase full of hydrangeas. But as events are increasingly recognized for their marketing power—and as guests become savvier and harder to impress—gone are the days of design as afterthought, or mere decoration.
Today’s event designers are not simply florists. In order to stand out in a highly competitive marketplace, they must create immersive, visually creative environments that help their clients send messages in targeted, elegant ways. Tables, chairs, linens, lighting, dinnerware, and flowers are not only decorative—in the best hands, they’re transformed into a sophisticated communication medium that influences how people interact with their hosts and with one another.
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